Get your law firm’s marketing database into shape

The health of your law firm's marketing database is important. Keeping healthy is the key to success in marketing, just as it is in sport. You wouldn't expect to run a marathon or compete in the Olympics without the necessary preparation. It's the same when it comes...

How to market yourself and your law firm

Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your personal brand can benefit not only your career, but also complement your firm brand to enhance your marketing impact. Whether to develop your career or your...

SEO improvements – be smart about your labelling

Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and post titles that are meaningful to users and that also get your content found by search engines. You want your content to be easy to find and to make it...

Why your law firm has real opportunities – now!

Unfortunately, many law firms are run by people who do not know, or don't want to know what they are doing when it comes to marketing. We acknowledge that this is a blunt assessment but what makes this assessment worse is that they are often confident that...

Get your law firm’s marketing database into shape

The health of your law firm's marketing database is important. Keeping healthy is the key to success in marketing, just as it is in sport. You wouldn't expect to run a marathon or compete in the Olympics without the necessary preparation. It's the same when it comes...

read more

How to market yourself and your law firm

Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your personal brand can benefit not only your career, but also complement your firm brand to enhance your marketing impact. Whether to develop your career or your...

read more

SEO improvements – be smart about your labelling

Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and post titles that are meaningful to users and that also get your content found by search engines. You want your content to be easy to find and to make it...

read more

Why your law firm has real opportunities – now!

Unfortunately, many law firms are run by people who do not know, or don't want to know what they are doing when it comes to marketing. We acknowledge that this is a blunt assessment but what makes this assessment worse is that they are often confident that...

read more

Keeping your website content current

Website content that is fresh and up to date is an important element of your firm's online presence. Every law firm should have a website and a maintenance program for keeping the content current. Maybe you haven't looked at your firm's website in a while....

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Broadcast messages and promote events

Broadcast messages and promote events in your law firm newsletter! It's a cost-effective and efficient way to tell everyone something - all at once. You can send messages about your firm's achievements, seasonal greetings or highlight firm events....

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Database maintenance for more effective marketing

Database maintenance and growing your marketing database are an essential part of your law firm marketing success. Keeping your marketing database up to date and in top condition will allow your law firm to maximize reach with e-newsletters and grow your...

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The benefits of good branding for your law firm

While the advent of digital marketing has seen an explosion of competition in legal services, many lawyers remain averse to branding and marketing efforts. But a strong brand and well-developed marketing strategy is no longer optional for firms that want...

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Planning a law firm social media schedule

Social media can be a rewarding part of your law firm's marketing strategy, but it needs ongoing input. Effective social media strategies take planning. They require effort to build a following and engage with your audience. All too often we see law firms...

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