The value of an effective e-newsletter for law firms

An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers. An e-newsletter should be one of the central elements of your law firm's marketing strategy, second only to your law firm website. It is a simple and...

Launch of Active Legal Media – websites for law firms

We are excited to announce the launch of Active Legal Media - a new entity solely focused on websites for law firms. The time is upon us where your firm’s website perception is reality. And it’s time for law firm's to be objective about their website. Today the actual...

Well Structured Law Firm Websites Improve User Engagement and SEO

In this article we’ll be looking at the core requirements of building a structurally sound law firm website that meets the needs for both visitor engagement and Search Engine Optimisation (SEO). Unfortunately, all too often, when creating a legal firm website,...

7 Benefits of an e-Newsletter for your law firm

Despite numerous predictions over the years that the death of email is upon us, research conducted by Swinburne University shows that it still gives social media a run for its money as the chosen platform for personal communication. Almost 50% of Australians check...

The value of an effective e-newsletter for law firms

An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers. An e-newsletter should be one of the central elements of your law firm's marketing strategy, second only to your law firm website. It is a simple and...

read more

Launch of Active Legal Media – websites for law firms

We are excited to announce the launch of Active Legal Media - a new entity solely focused on websites for law firms. The time is upon us where your firm’s website perception is reality. And it’s time for law firm's to be objective about their website. Today the actual...

read more

7 Benefits of an e-Newsletter for your law firm

Despite numerous predictions over the years that the death of email is upon us, research conducted by Swinburne University shows that it still gives social media a run for its money as the chosen platform for personal communication. Almost 50% of Australians check...

read more

The Benefits of a Blog for Your Law Firm Website

One of the benefits of a blog for your law firm website is that it creates a marketing opportunity to use the content on your blog to gain more online visibility for your law firm. Just as social media is a prevalent online marketing channel, so is blogging and it’s a...

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Plan for Success – a 6 Step Law Firm Marketing Checklist

For many law firms the thought of a marketing strategy sends shivers down the spine. But it doesn’t need to be this way. Yes, marketing is an absolute necessity if you wish to promote your law firm to attract new clients and retain existing clients. But it’s not as...

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Going deeper with web design and user experience

Web design that provides a positive user experience means visitors are more likely to return to, and refer others to, your firm's website. You want a website that people enjoy using and that is easy to navigate. In this article, we look at three aspects of web design...

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Smart marketing ideas for law firms

What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got caught up in the day to day issues involved in running your law firm? At the end of the year did you feel exhausted? Doing all the things you need to do, to properly...

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Get your law firm’s marketing database into shape

The health of your law firm's marketing database is important. Keeping healthy is the key to success in marketing, just as it is in sport. You wouldn't expect to run a marathon or compete in the Olympics without the necessary preparation. It's the same when it comes...

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