Create a winning homepage for your law firm website

Your website is a crucial part of your law firm's marketing strategy, so choosing the right website design is important. The homepage is a key part of your website. So next time you're reviewing your firm's website, stop to consider your homepage. What first...

Law firm marketing plan – development and budget setting

Got a law firm marketing plan? Your law firm should not only have a marketing plan it also needs to establish a marketing budget. Unfortunately though, far too many law firms are reactive and ad hoc when it comes to marketing. The old saying rings true: failing to...

A Beginners Guide to Lead Generation for Law Firms

Attracting new clients for your law firm is the life blood of your business. Of course, nurturing your existing clients and increasing customer lifetime-value over time is very important too, but you can’t just rely on this strategy for sustainable growth.So how do...

The value of an effective e-newsletter for law firms

An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers. An e-newsletter should be one of the central elements of your law firm's marketing strategy, second only to your law firm website. It is a simple and...

Create a winning homepage for your law firm website

Your website is a crucial part of your law firm's marketing strategy, so choosing the right website design is important. The homepage is a key part of your website. So next time you're reviewing your firm's website, stop to consider your homepage. What first...

read more

A Beginners Guide to Lead Generation for Law Firms

Attracting new clients for your law firm is the life blood of your business. Of course, nurturing your existing clients and increasing customer lifetime-value over time is very important too, but you can’t just rely on this strategy for sustainable growth.So how do...

read more

The value of an effective e-newsletter for law firms

An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers. An e-newsletter should be one of the central elements of your law firm's marketing strategy, second only to your law firm website. It is a simple and...

read more

Launch of Active Legal Media – websites for law firms

We are excited to announce the launch of Active Legal Media - a new entity solely focused on websites for law firms. The time is upon us where your firm’s website perception is reality. And it’s time for law firm's to be objective about their website. Today the actual...

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7 Benefits of an e-Newsletter for your law firm

Despite numerous predictions over the years that the death of email is upon us, research conducted by Swinburne University shows that it still gives social media a run for its money as the chosen platform for personal communication. Almost 50% of Australians check...

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The Benefits of a Blog for Your Law Firm Website

One of the benefits of a blog for your law firm website is that it creates a marketing opportunity to use the content on your blog to gain more online visibility for your law firm. Just as social media is a prevalent online marketing channel, so is blogging and it’s a...

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Plan for Success – a 6 Step Law Firm Marketing Checklist

For many law firms the thought of a marketing strategy sends shivers down the spine. But it doesn’t need to be this way. Yes, marketing is an absolute necessity if you wish to promote your law firm to attract new clients and retain existing clients. But it’s not as...

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