7 Benefits of an e-Newsletter for your law firm

Despite numerous predictions over the years that the death of email is upon us, research conducted by Swinburne University shows that it still gives social media a run for its money as the chosen platform for personal communication. Almost 50% of Australians check...

The Benefits of a Blog for Your Law Firm Website

One of the benefits of a blog for your law firm website is that it creates a marketing opportunity to use the content on your blog to gain more online visibility for your law firm. Just as social media is a prevalent online marketing channel, so is blogging and it’s a...

Plan for Success – a 6 Step Law Firm Marketing Checklist

For many law firms the thought of a marketing strategy sends shivers down the spine. But it doesn’t need to be this way. Yes, marketing is an absolute necessity if you wish to promote your law firm to attract new clients and retain existing clients. But it’s not as...

Word of mouth – a ‘Claytons’ law firm marketing strategy

Lawyers who say their law firm marketing strategy is reliant on word of mouth to get new work are not marketing at all. What's more, career prospects at these firms could be limited. The issue is not that word of mouth referrals are not a good way to get work - they...

7 Benefits of an e-Newsletter for your law firm

Despite numerous predictions over the years that the death of email is upon us, research conducted by Swinburne University shows that it still gives social media a run for its money as the chosen platform for personal communication. Almost 50% of Australians check...

read more

The Benefits of a Blog for Your Law Firm Website

One of the benefits of a blog for your law firm website is that it creates a marketing opportunity to use the content on your blog to gain more online visibility for your law firm. Just as social media is a prevalent online marketing channel, so is blogging and it’s a...

read more

Plan for Success – a 6 Step Law Firm Marketing Checklist

For many law firms the thought of a marketing strategy sends shivers down the spine. But it doesn’t need to be this way. Yes, marketing is an absolute necessity if you wish to promote your law firm to attract new clients and retain existing clients. But it’s not as...

read more

Going deeper with web design and user experience

Web design that provides a positive user experience means visitors are more likely to return to, and refer others to, your firm's website. You want a website that people enjoy using and that is easy to navigate. In this article, we look at three aspects of web design...

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Smart marketing ideas for law firms

What happened to your law firm marketing ideas last year? Were they quickly abandoned because you got caught up in the day to day issues involved in running your law firm? At the end of the year did you feel exhausted? Doing all the things you need to do, to properly...

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Get your law firm’s marketing database into shape

The health of your law firm's marketing database is important. Keeping healthy is the key to success in marketing, just as it is in sport. You wouldn't expect to run a marathon or compete in the Olympics without the necessary preparation. It's the same when it comes...

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How to market yourself and your law firm

Marketing yourself is an important business skill too often overlooked by lawyers. However, developing your personal brand can benefit not only your career, but also complement your firm brand to enhance your marketing impact. Whether to develop your career or your...

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SEO improvements – be smart about your labelling

Improving your search engine optimisation (SEO) by being smart about your labelling means creating website page and post titles that are meaningful to users and that also get your content found by search engines. You want your content to be easy to find and to make it...

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Why your law firm has real opportunities – now!

Unfortunately, many law firms are run by people who do not know, or don't want to know what they are doing when it comes to marketing. We acknowledge that this is a blunt assessment but what makes this assessment worse is that they are often confident that...

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