Word of mouth – a ‘Claytons’ law firm marketing strategy

Word of mouth – a ‘Claytons’ law firm marketing strategy

Lawyers who say their law firm marketing strategy is reliant on word of mouth to get new work are not marketing at all. What’s more, career prospects at these firms could be limited. The issue is not that word of mouth referrals are not a good way to get work...
Get your law firm’s marketing database into shape

Get your law firm’s marketing database into shape

The health of your law firm’s marketing database is important. Keeping healthy is the key to success in marketing, just as it is in sport. You wouldn’t expect to run a marathon or compete in the Olympics without the necessary preparation. It’s the...
Database maintenance for more effective marketing

Database maintenance for more effective marketing

Database maintenance and growing your marketing database are an essential part of your law firm marketing success. Keeping your marketing database up to date and in top condition will allow your law firm to maximize reach with e-newsletters and grow your audience....
Simple steps to fix up your database

Simple steps to fix up your database

Your law firm’s marketing database is a valuable asset and needs to be well maintained to run at its best. Just like a car runs best when looked after and serviced regularly, every database needs fixing up from time to time. Here are three simple steps you can...