Create a winning homepage for your law firm website

Create a winning homepage for your law firm website

Your website is a crucial part of your law firm’s marketing strategy, so choosing the right website design is important. The homepage is a key part of your website. So next time you’re reviewing your firm’s website, stop to consider your homepage....
Law firm marketing plan – development and budget setting

Law firm marketing plan – development and budget setting

Got a law firm marketing plan? Your law firm should not only have a marketing plan it also needs to establish a marketing budget. Unfortunately though, far too many law firms are reactive and ad hoc when it comes to marketing. The old saying rings true: failing to...
A Beginners Guide to Lead Generation for Law Firms

A Beginners Guide to Lead Generation for Law Firms

Attracting new clients for your law firm is the life blood of your business. Of course, nurturing your existing clients and increasing customer lifetime-value over time is very important too, but you can’t just rely on this strategy for sustainable growth.So how do...
The value of an effective e-newsletter for law firms

The value of an effective e-newsletter for law firms

An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers. An e-newsletter should be one of the central elements of your law firm’s marketing strategy, second only to your law firm website. It is a...
Launch of Active Legal Media – websites for law firms

Launch of Active Legal Media – websites for law firms

We are excited to announce the launch of Active Legal Media – a new entity solely focused on websites for law firms. The time is upon us where your firm’s website perception is reality. And it’s time for law firm’s to be objective about their website....
Well Structured Law Firm Websites Improve User Engagement and SEO

Well Structured Law Firm Websites Improve User Engagement and SEO

In this article we’ll be looking at the core requirements of building a structurally sound law firm website that meets the needs for both visitor engagement and Search Engine Optimisation (SEO). Unfortunately, all too often, when creating a legal firm website,...