The value of an effective e-newsletter for law firms

The value of an effective e-newsletter for law firms

An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers. An e-newsletter should be one of the central elements of your law firm’s marketing strategy, second only to your law firm website. It is a...
Launch of Active Legal Media – websites for law firms

Launch of Active Legal Media – websites for law firms

We are excited to announce the launch of Active Legal Media – a new entity solely focused on websites for law firms. The time is upon us where your firm’s website perception is reality. And it’s time for law firm’s to be objective about their website....
Well Structured Law Firm Websites Improve User Engagement and SEO

Well Structured Law Firm Websites Improve User Engagement and SEO

In this article we’ll be looking at the core requirements of building a structurally sound law firm website that meets the needs for both visitor engagement and Search Engine Optimisation (SEO). Unfortunately, all too often, when creating a legal firm website,...
7 Benefits of an e-Newsletter for your law firm

7 Benefits of an e-Newsletter for your law firm

Despite numerous predictions over the years that the death of email is upon us, research conducted by Swinburne University shows that it still gives social media a run for its money as the chosen platform for personal communication. Almost 50% of Australians check...
Plan for Success – a 6 Step Law Firm Marketing Checklist

Plan for Success – a 6 Step Law Firm Marketing Checklist

For many law firms the thought of a marketing strategy sends shivers down the spine. But it doesn’t need to be this way. Yes, marketing is an absolute necessity if you wish to promote your law firm to attract new clients and retain existing clients. But it’s not as...
Word of mouth – a ‘Claytons’ law firm marketing strategy

Word of mouth – a ‘Claytons’ law firm marketing strategy

Lawyers who say their law firm marketing strategy is reliant on word of mouth to get new work are not marketing at all. What’s more, career prospects at these firms could be limited. The issue is not that word of mouth referrals are not a good way to get work...