Legal marketing trends all lawyers should read

Legal marketing trends all lawyers should read

These legal marketing trends are shocking. Some statistics can be inconvenient, some you don’t need to know, and some are irrelevant. If you are a lawyer and you need clients to continue running your law firm, all we can say is ignore these 10 statistics at your...
A simple yet effective law firm marketing plan

A simple yet effective law firm marketing plan

Every law firm marketing plan is unique, every law firm is different.However, for nine out of ten law firms the underlying platform that must be set up to successfully market a law firm is the same, some firms will already have the platform, some will be building it...
Create a winning homepage for your law firm website

Create a winning homepage for your law firm website

Your website is a crucial part of your law firm’s marketing strategy, so choosing the right website design is important. The homepage is a key part of your website. So next time you’re reviewing your firm’s website, stop to consider your homepage....
Law firm marketing plan – development and budget setting

Law firm marketing plan – development and budget setting

Got a law firm marketing plan? Your law firm should not only have a marketing plan it also needs to establish a marketing budget. Unfortunately though, far too many law firms are reactive and ad hoc when it comes to marketing. The old saying rings true: failing to...
A Beginners Guide to Lead Generation for Law Firms

A Beginners Guide to Lead Generation for Law Firms

Attracting new clients for your law firm is the life blood of your business. Of course, nurturing your existing clients and increasing customer lifetime-value over time is very important too, but you can’t just rely on this strategy for sustainable growth.So how do...
The value of an effective e-newsletter for law firms

The value of an effective e-newsletter for law firms

An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers. An e-newsletter should be one of the central elements of your law firm’s marketing strategy, second only to your law firm website. It is a...