Leverage off your law firm advertising strategy with newsletters

Leverage off your law firm advertising strategy with newsletters

If your firm pays for advertising, then you should leverage off your your law firm advertising strategy with newsletters. Advertising is not the best marketing strategy, in fact, it is usually a poor strategy unless your website is in tip top shape and you have a...
Broadcast a Christmas message to all your clients

Broadcast a Christmas message to all your clients

Make sending your firm’s Christmas message simple this year by sending it electronically. Christmas is a busy time for everyone, so it helps to save time and money where you can. Sending an electronic Christmas message is the easy and cost effective alternative...
The value of an effective e-newsletter for law firms

The value of an effective e-newsletter for law firms

An e-newsletter for law firms is an effective way for your firm to be kept top of mind by your clients and referrers. An e-newsletter should be one of the central elements of your law firm’s marketing strategy, second only to your law firm website. It is a...
7 Benefits of an e-Newsletter for your law firm

7 Benefits of an e-Newsletter for your law firm

Despite numerous predictions over the years that the death of email is upon us, research conducted by Swinburne University shows that it still gives social media a run for its money as the chosen platform for personal communication. Almost 50% of Australians check...
Word of mouth – a ‘Claytons’ law firm marketing strategy

Word of mouth – a ‘Claytons’ law firm marketing strategy

Lawyers who say their law firm marketing strategy is reliant on word of mouth to get new work are not marketing at all. What’s more, career prospects at these firms could be limited. The issue is not that word of mouth referrals are not a good way to get work...
Get your law firm’s marketing database into shape

Get your law firm’s marketing database into shape

The health of your law firm’s marketing database is important. Keeping healthy is the key to success in marketing, just as it is in sport. You wouldn’t expect to run a marathon or compete in the Olympics without the necessary preparation. It’s the...