Database maintenance for more effective marketing

Database maintenance for more effective marketing

Database maintenance and growing your marketing database are an essential part of your law firm marketing success. Keeping your marketing database up to date and in top condition will allow your law firm to maximize reach with e-newsletters and grow your audience....
Using blog posts to the advantage of your law firm

Using blog posts to the advantage of your law firm

Blog posts are a great way to showcase your law firm to current and potential clients and referrers. Using blog posts to your advantage means giving clients what they want – valuable and informative content. It also means that you have the opportunity to tailor...
Law Firm Marketing – Start Communicating

Law Firm Marketing – Start Communicating

Why is law firm marketing like keeping fit? Everyone knows that keeping fit is good for you; the problem is that despite that, few people do it. The same goes for lawyers and the notion of maintaining a proper ongoing communication with all your clients, referrers and...
Law firm marketing – benefits of targeted newsletters

Law firm marketing – benefits of targeted newsletters

Targeted newsletters are a great way to build on your firm’s general newsletter and increase the impact of your law firm marketing. A targeted newsletter lets you reach a specific audience with focused content while showcasing your firm’s expertise. Speak...
Simple steps to fix up your database

Simple steps to fix up your database

Your law firm’s marketing database is a valuable asset and needs to be well maintained to run at its best. Just like a car runs best when looked after and serviced regularly, every database needs fixing up from time to time. Here are three simple steps you can...